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mass market

The large segment of the population that consumes a particular product or service. / Designed for and sold to a very large number of people rather than a specialized or elite group. / To market a product to a wide, general audience rather than a niche group.

Danh từTính từNgoại động từ

Số nhiều: mass marketsQuá khứ: mass marketedPhân từ 2: mass marketedV-ing: mass marketing

This term describes a strategy of high-volume production and distribution aimed at the widest possible audience. It carries a connotation of accessibility and affordability, often implying a trade-off where specialized quality or exclusivity is sacrificed for broad appeal and lower cost.

In a business context, it stands in direct opposition to niche marketing. While a niche product targets a specific, small group with precise needs, a mass market product is designed to be generic enough to satisfy the average consumer across various demographics.

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Danh từ

The large segment of the population that consumes a particular product or service.

The new smartphone is specifically targeted at the mass market.

Tính từDesigned for and sold to a very large number of people rather than a specialized or elite group.

[~ something]

The company is shifting its focus toward mass market electronics to increase volume.

Ngoại động từTo market a product to a wide, general audience rather than a niche group.

[~ something]

The studio decided to mass market the film to appeal to international audiences.

Last Updated: July 15, 2026•Report an Error

mass market

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